Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016

Authors

  • Cesar Valera Durand Universidad Peruana Unión, Carretera Central Km. 19.5 Ñaña, Lurigancho - Chosica, Lima - 15, Perú

DOI:

https://doi.org/10.17162/riva.v6i1.1286

Keywords:

Internal marketing, quality of service (tangibility, reliability, response, certainty and empathy)

Abstract

The development of the economic units is achieved through management and business strategies that are executed according to the strengths of the business and the influential elements of Internal Marketing oriented towards the client and impact with competitive advantages in the company. The objective of the research project was to determine the influence of internal marketing on the quality of health services of the American Clinic of Juliaca. The type of study was a descriptive and cross-sectional correction. The population was comprised of administrative and health personnel. We used non-probabilistic convenience sampling (188) that worked in the administrative and health areas. The questionnaire of Zeithaml, Berry, and Parasuraman (1991), was used. The results were that there was a significant mean relationship between Internal Marketing and Quality of Service of r = 0.489 **.

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Published

2020-03-03

How to Cite

Valera Durand, C. . (2020). Internal marketing and quality of health service at the Clinic Americana Juliaca, 2016. Revista De Investigación Valor Agregado, 6(1), 27–39. https://doi.org/10.17162/riva.v6i1.1286

Issue

Section

Revisiones Sistemáticas