Revista de Investigación Valor Agregado

Current Issue

Vol. 11 No. 1 (2024): Revista de Investigación Valor Agregado

Published: 2024-12-06

Artículos Originales

Coaching in job performance in a transport company: Case study in Ate, 2023

Natalia Paola De la Cerna Ormeño, Yovaly Mayely Panduro Vega, Luis Ángel Rodríguez Díaz, Alessandra Heyli Romero Gutiérrez , Dayana Belen Salcedo Santos , Juan Máximo Santa Cruz Carhuamaca

1 - 16
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Service quality and customer satisfaction in a bakery in the Eastern Cone of Lima, 2023

Yadira Anabela Montenegro Piedra, Rosa Elena Quispe Vilcapuma, Luis Eddie Cotacallapa Subia

17 - 34
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Management by competencies and work performance in the collaborators of the Panamanian Adventist Union 2023

Yon Isau Ticona Mamani, Julio Samuel Torres-Miranda

35 - 45
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Social networks as a communication channel and tool to establish relationships with customers

Cristopher Ramirez-Chavez, Roque Juan Espinoza Casco, Roberto Macha-Huamán

46 - 55
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Relational marketing and brand loyalty in supermarkets in the Santa Clara District, Lima, 2024

Janeri Milagros Begazo Torrico, Julissa Kristel Ayón Esacalante, Yessica Erazo-Ordoñez

56 - 69
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Artículos Teóricos

Financial culture and its influence on the entrepreneurial capacity of fourth and fifth year students of the Professional School of Administration of the Peruvian Union University, Lima 2023

Matthews Josias Hancco Pantoja, Jesús Fernando Bejarano Auqui

70 - 80
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The link between Green Marketing and Corporate Social Responsibility in companies: Sustainable strategies for business success

María Fernanda Román Huanay, Ivo Pedro González Junior

81 - 88
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The impact of artificial intelligence on digital marketing in the MSMEs of Los Olivos, Lima 2024

Leonardo Jhonny Segura Montañez, Jazmin Leonela Mamani Perez, Michael Rodrigo Malca Gonzalez, Jesús Fernando Bejarano Auqui

89 - 102
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